Flip-flops; sandals; jandals; plakkies; thongs, whatever you call them, we love them! They are easily the most popular footwear around the world. Every year we go through Billions of pairs! Sadly, most of them aren’t recyclable, ending up in landfill and oceans where they can last for 1000 years leaching many toxic chemicals. This is a huge environmental issue which has only been getting worse.
Thankfully, there’s an increasing number of eco-friendly recycled and biodegradable rubber flip-flops hitting the market every year (here‘s just a few options). The sooner we switch to greener options the better.
However, the regular cheapo flip-flop isn’t going anywhere soon, and even the best flip-flops soften up and just when they are reaching peak comfort, the plug starts pulling through. Argh! So annoying, right? The thought behind this product is to address this single, everyday issue. If I can get this product out around the world and make 0.1% of flip-flops last just 20% longer, that tiny slowing of the purchase cycle would save millions of pairs every year.